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The Impact of Disclosing Artificial Intelligence Identity on Persuading Individuals in Tourism Advertising
, M.Sc. Thesis Sharif University of Technology ; Mirbagheri, Alireza (Supervisor)
Abstract
Artificial intelligence with its ability to create advertising content at high speed and accuracy, has provided new opportunities to improve advertising effectiveness. This study aimed to investigate the effect of disclosing the identity of an AI as the creator of tourist destination advertising posters on persuasion and to identify the psychological mechanisms and moderators of this relationship. The present study was based on the persuasion knowledge model and was designed in the form of four experimental studies, which included examining the direct effect of disclosing the identity of an AI, identifying the mediating mechanisms (inferences of manipulative intent, perceived honesty, and...