Sharif Digital Repository

Recently studies have shown that about 50% to 70% of voice calls and other traffics are used in indoors by users. Due to the growing need to increase the rate of communication networks and macrocells resource constraints in providing this need, the idea of using femtocells was proposed. These cells transmite traffics via IP network to the operator. This would reduce the load of macrocells and thereby increase the rate of network users. So the idea of using femtocells inside macrocells was introduced. In addition to increasing the rate of network, the other advantages of using femtocells are lower cost, lower power consumption and better user channel condition. The important challenge of... 

The aim of this research is to examine environmentally conscious consumer behavior based on the Theory of Planned Behavior, which includes the antecedents of attitude, behavioral control, norm, moral commitment, and psychological factors in the selection of green products. Additionally, it investigates the extent to which this environmentally conscious behavior influences consumers' green purchase intentions. To further analyze green purchase intentions, the study employs the moderating variable of perceived environmental well-being and the mediating variable of need for cognition based on signaling theory. The integration of the Theory of Planned Behavior and signaling theory is utilized to...