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Optimizing Shipment, Ordering and Pricing Policies in a Two-Stage Supply Chain With Price-Sensitive Demand
Sabzvar, Nikoo | 2009
756
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- Type of Document: M.Sc. Thesis
- Language: Farsi
- Document No: 39770 (01)
- University: Sharif University of Technology
- Department: Industrial Engineering
- Advisor(s): Akbari Jokar, Mohammad Reza
- Abstract:
- In recent years, Supply Chain Management has become one of the most desired concepts for Industrial engineers. In this thesis, specifically, one of the SCM’s aspects, Joint Economic Lot Sizing1, which in literature have been studied by various people with different viewpoints, is considered and a two-stage supply chain facing certain demands is studied. These demands are changing as a function of selling price determined by a supply chain and the goal is to increase the chain’s total profit in comparison of individual policies in which members decide about their profits separately. The optimal amount of selling price varies end-customer demands exponentially and leads to changes in economic lot sizing and consequently the production policy is also affected. Finally all variables get optimum at the same time and it is concluded that the optimum policy in a supply chain is different from individual optimization which leads to improvements in system performance and increasing profit. In comparison to other articles in JELS literature, the results of this thesis illustrate that exponential demands deliver much better results due to the fact that they demonstrate a real illustration of customer’s decision with changes in selling price. The presented model in this thesis is based on the theory of inventory control and maximizing the profit is going to be followed
- Keywords:
- Supply Chain Management (SCM) ; Pricing ; Price-Dependant Demand ; Lot Size ; Joint Economic Policy ; Two-Stage Supply Chain ; Exponential Function
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