Pricing and Lead Time Decisions in Decentralized Supply Chains Under Competition<br/>

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Pricing and Lead Time Decisions in Decentralized Supply Chains Under Competition

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 39984 (01)
University: Sharif University of Technology
Department: Industrial Engineering
Advisor(s): Shavandi, Hasan
Abstract:
This thesis investigated a two-echelon supply chain consists of one retailer and several manufacturers that faces a price and lead time sensitive demand. We use a Stackelberg game for decision analysis of prices and lead times determined by manufacturers as Leader and retailer as a Follower. We assume that demand depends to the retailer’s price. Market share of each manufacturer, is also price and lead time sensitive. Objective of each firm is to determine price and planned lead time to maximize her own profit. We first determine the best response of the retailer to manufacturers’ decision and next at manufacturers’ level, we will solve the problem for one manufacturer at first and then we will find Nash equilibrium under competition
Keywords:
Nash Equilibrium Point ; Lead Time ; Adversarial Environment ; Decentralized Supply Chain ; Stackelberg Game ; Price and Time Competition

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