Marketing Plan for the Products of Esfahan Steel Company

Bagheri, Azam | 2010

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 41099 (01)
  4. University: Sharif University of Technology
  5. Department: Industrial Engineering
  6. Advisor(s): Shavandi, Hassan
  7. Abstract:
  8. Nowadays, competition in supplying the requirement of the customer having become so important and curtail between the companies, so marketing plays an important role in the progress of the firms. Therefore, business and marketing concept is one the important tools to achieve their potential goals in the target markets. For Esfahan Steel Company because of their product’s quality, marketing is so significant. With respect to put the third forge will be put into operation perfectly in this company, the production will be increased and reach to 3.7 million tones per year. In this research, we develop a Marketing Plan for the products of this company in the international target market
  9. Keywords:
  10. Competition ; Marketing Planning Process ; Steel Product ; Target Market

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