Integration of Pricing and Ordering in a Supply Chain

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Sanei Bajgiran, Omid | 2011

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 41309 (01)
University: Sharif University of Technology
Department: Indusrial engineering
Advisor(s): Eshghi, Koorosh
Abstract:
Last decade witnessed a virtual explosion of information about customers and their priorities. This information gives some potentials to companies that increase their revenues, especially when new technologies make the possibility of changing prices with low costs. Simultaneously, companies had large development in dynamic management of supply chain in both internal operations of companies and their communications. Although pricing decisions have some effects on operations, but integration of operations and marketing are very common subjects in science and business. In this thesis, we consider the integration of dynamic pricing and ordering in a supply chain. Then, we present a dynamic programming model for a retailer with assumption of multi-product, stochastic demand, finite horizon, periodic review of inventory, shortage and capacity constraints. Then, we solve this model with dynamic programming and a new meta heuristic algorithm using cognitive search
Keywords:
Inventories ; Dynamic Pricing ; Supply Chain Management (SCM) ; Multiproduct Industries ; Finite Horizon

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