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Identification of the Best Form of Strategic Alliances between the travel Agencies in Iran

Kazeminia, Ali | 2009

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  1. Type of Document: M.Sc. Thesis
  2. Language: English
  3. Document No: 41789 (54)
  4. University: Sharif University of Technology, International Campus, Kish Island
  5. Department: Science and Engineering
  6. Advisor(s): Beirjandy, Heshmat
  7. Abstract:
  8. Due to the intensive competition in the markets and high risk of other strategies, in recent decades, Strategic Alliances (SA’s) have been widely used as a frequent strategy by industries and service sectors especially tourism industry and travel agencies. In this research, using Transaction Cost Theory (TCT), we tried to determine the appropriate types of strategic alliances for Iranian Travel Agencies with regard to the expansion of such inter firm relationships among Iranian travel agencies. Using both qualitative strategy through depth interviews and qualitative strategy through survey and statistical tests, the results of research were determined according to the four main constructs of the applied model including trust, R&D, dependency, and asset asymmetry. Based on the achieved results, strategic alliances were feasible in the sections of both outgoing and domestic tours, and regarding incoming tours such relationships are feasible only with foreign partners. Non-equity alliances were suggested as appropriate types for international alliances and those domestic alliances related to domestic tours. Fَurthermore, considering the domestic alliances and outgoing tours both equity and non-equity alliances were suggested
  9. Keywords:
  10. Transaction Cost ; Strategic Alliance ; Travel Agencies ; Equity Auiances ; Non-Equity Auiances

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