Increasing The Market Share of Kelarpooya Company Using Quality Function Deployment (QFD)Method

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Sadoughi Noorabadi, Fariba | 2012

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 43542 (01)
University: Sharif University of Technology
Department: Industrial Engineering
Advisor(s): Kianfar, Farhad
Abstract:
In this research Quality Function Deployment (QFD) is used to define a set of improvement project for Kelarpooya company to increase it's market share. For this purpose the following activities were performed: Defining the scope of the research and it's approval by the management. Selecting the QFD team. Finding customer requirements and expectations about company's products and services. Identifying technical descriptors affecting customer requirements and deploying the interrelationship between them. Developing the relationship between customer requirements and technical descriptors. Developing prioritized technical descriptors. And finally defining improvement project for technical descriptors with higher priority
Keywords:
Quality Function Deployment (QFD) ; Total Quality Management (TQM) ; Rod Valve ; Kelar Pooya Company ; Market Share

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