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معرفی یک چارچوب نظری برای اندازه گیری تاثیر صف بر ادارک مصرف کننده
رضوانی نژاد، کمال الدین Rezvaninejad, Kamal Addin
Cataloging brief
معرفی یک چارچوب نظری برای اندازه گیری تاثیر صف بر ادارک مصرف کننده
پدیدآور اصلی :
رضوانی نژاد، کمال الدین Rezvaninejad, Kamal Addin
ناشر :
صنعتی شریف
سال انتشار :
1393
موضوع ها :
بازاریابی Marketing چارچوب نظری Theoretical Framework کیفیت Quality نظریه صف Queuing...
شماره راهنما :
54-46179
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Chapter One
(13)
Introduction
(13)
1.1 Introduction
(14)
1.2 Research Objectives
(16)
1.3 Research Questions
(16)
1.4 Research Hypotheses
(17)
1.5 Research Design
(17)
1.6 Research method and data analysis
(18)
1.7 Results
(18)
Chapter Two
(20)
Literature Review
(20)
Introduction
(21)
2.2 Queue Basic Requirements
(21)
2.2.1 Justice
(22)
2.2.2 Waiting time
(24)
2.2.3 Environment
(25)
2.3 Conceptual Framework
(26)
2.3.1 Queue
(27)
2.3.2 Perceived Quality
(28)
2.3.3 Perceived Price
(29)
2.3.4 Perceived Sacrifice
(32)
2.3.5 Perceived Value
(33)
2.3.6 Willingness to buy
(35)
Chapter Three
(37)
Research Methodology
(37)
The marketing research process
(38)
3.2 Research design classification
(40)
3.2.1 Cross-sectional designs
(41)
3.2.2 Longitudinal designs
(42)
3.2.3 Causal research
(42)
3.3 Survey techniques
(43)
3.3.1 Questionnaires
(44)
3.4 Measurement and scaling
(45)
3.4.1 Likert scale
(45)
3.4.2 Sampling
(45)
3.5 Research Hypothesis
(46)
3.5.1 The Null Hypothesis
(48)
3.6 Reliability and validity of measures
(48)
3.7 Frequency distribution
(49)
3.8 Cross-tabulations
(49)
3.9 Correlation
(50)
3.10 Regression
(51)
3.10.1 Bivariate regression
(51)
3.10.2 Multiple regressions
(52)
3.11 Research procedure of study
(52)
Chapter Four
(54)
Data Analyses
(54)
Introduction
(55)
4.2 Descriptive analyze
(55)
4.2.1 Respondent Frequency by Age
(55)
4.2.2 Respondent Frequency by Gender
(56)
4.2.3 Respondent Frequency by Education
(57)
4.2.4 Frequency of each Scenario
(58)
4.3 Cross Tabulation
(60)
4.3.1 Gender & different scenarios
(60)
4.3.2 Age & different scenarios
(61)
4.3.3 Education & different scenarios
(62)
4.4 Cronbach Alpha values
(63)
4.5 Correlation Analysis
(64)
4.6 Regressions
(65)
4.6.1 Hypothesis 1 analysis:
(65)
4.6.2 Hypothesis 2 analysis:
(66)
4.6.3 Hypothesis 3 analysis:
(67)
4.6.4 Hypothesis 4 analysis:
(70)
4.6.5 Hypothesis 5 analysis:
(71)
4.6.6 Hypothesis 6 analysis:
(72)
4.6.7 Hypothesis 7 analysis:
(74)
4.6.8 Detail Analysis of Conceptual Framework
(76)
Chapter Five
(77)
Conclusion
(77)
Conclusion
(78)
5.2 Future Study and limitation
(80)
Bibliography
(82)
Appendix
(87)
