Loading...

The Influence Of E-shopping on Shopping Trips Case Study of Students of Tehran

Mehin Behzadi, Ajang | 2014

616 Viewed
  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 46808 (09)
  4. University: Sharif University of Technology
  5. Department: Civil Engineering
  6. Advisor(s): Kermanshah, Mohammad
  7. Abstract:
  8. Online searching for product information or buying some certain goods online has become increasingly popular during the last few years. Despite this fact there is still little empirical evidence about the relationship between in-store shopping and e-shopping. The substitution effect between these two types of shopping can have significant outcomes in urban transportation. Hence Analyzing different aspects of this new phenomenon and using its potential substitution effect on in-store shopping to decrease the amount of mobility in transportation system can be an attractive subject for urban transportation planners. The main purpose of this study is to reveal the relationship between the traditional and modern methods of shopping and determining the degree to which they probably substitute each other. Therefore DATA were collected by means of a purposive sampling which includes the students of five major universities in Tehran who were also born and raised in this city. By applying the structural Equation Modeling method on the sample of 365 respondents, relationships between the frequencies of online shopping, in-store shopping, online searching and the reduction in vehicle kilometers traveled due to buying a product online were studied. The findings suggest that frequency of online searching has a positive and direct effect on both frequencies of online shopping and in-store shopping; however its effect on the former is about two times greater than the latter. Also it was shown that frequency of online buying has a highly significant positive effect, though small, on frequency of in-store shopping Finally, by analyzing the effect of frequency of online shopping on the key variable of this study (vehicle kilometers saved due to buying a product online) the results indicated that on average, buying one product online can save about 2.15 kilometers in shopping trips which indicates a weak substitution effect between these two types of shopping methods
  9. Keywords:
  10. Structural Equations Modeling ; Electronic Shopping ; Shopping Trips

 Digital Object List

 Bookmark

No TOC