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An Approach for Change Management in Enterprises Using Novel Capabilities in Social Networks
Haghshenas, Mina | 2016
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- Type of Document: M.Sc. Thesis
- Language: Farsi
- Document No: 48681 (01)
- University: Sharif University of Technology
- Department: Industrial Engineering
- Advisor(s): Fatahi Valilai, Omid
- Abstract:
- In today's turbulent environment, change is considered as requirements of any business and organizations need to change in order to remain competitive. Change management includes: control the processes of change within the organization and its compatibility with its processes in different organizational levels (group and individual). Lately organizations are realizing the power of social networks and their analytics to solve business challenges and produce innovation, and a growing trend of using social networks is seen. A social network is defined as a set of people, organizations or other social entities, connected by a set of socially meaningful relationships. According to this fact, the change in organizations is highly dependent on the members of the organization and their behavior and also social networks are considered as a source of individuals’ and groups’ information, therefor we can use these networks as a tool for developing competitive advantage and better management of change. In this thesis, change management in organizations is considered and a comprehensive literature view on the approaches to the management of change in organization will be done. According to this study, approaches and their mechanisms are categorized. Then, by using the Axiomatic design theory, ideas about implementation of above-mentioned discipline in the context of social networks will be presented. At the end, with possible case studies, functional capabilities of the idea will be validated
- Keywords:
- Social Networks ; Change Management ; Organizational Change ; Axiomatic Design
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