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A fuzzy ELECTRE approach for evaluating mobile payment business models

Asghari, F ; Sharif University of Technology | 2010

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  1. Type of Document: Article
  2. DOI: 10.1109/ICMeCG.2010.78
  3. Publisher: 2010
  4. Abstract:
  5. Considering the significant growth in mobile phone use by customers and its high accessibility, this device can be considered as the most suitable tool in payment category. To implement a mobile payment service, there are many actors involved such as: bank, operator and service provider. As an effective interaction role and in order to optimize efficient parameters for implementing a mobile payment solution, it is necessary to present a suitable business model. Therefore, five different business models have been surveyed in the field of mobile payment in this research; then they were compared with MCDM evaluation method applications. Since one of the most effective parameter to select an appropriate business model is the banks / operators' structure of every country, the proposed business model in this paper is localized based on Iranian banks / operators' framework. The results of MCDM method indicate that the collaboration model is the most suitable mobile payment business model in Iran
  6. Keywords:
  7. Business model ; Business models ; Collaboration models ; Effective interactions ; Effective parameters ; Electre ; Evaluation Method ; MCDM evaluation method ; Mobile payment ; Service provider ; Electronic commerce ; Government data processing ; Telecommunication equipment ; Global system for mobile communications
  8. Source: Proceedings - 2010 International Conference on Management of e-Commerce and e-Government, ICMeCG 2010, 23 October 2010 through 24 October 2010, Chengu, Sichuan ; 2010 , Pages 351-355 ; 9780769542454 (ISBN)
  9. URL: http://ieeexplore.ieee.org/document/5628708