An Introduction to the Representation of a Descriptive Model Based on the Effective Factors in Human Decision Making

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Rezaei, Mohammad Reza | 2015

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 48854 (01)
University: Sharif University of Technology
Department: Industrial Engineering
Advisor(s): Eshghi, Kourosh
Abstract:
Regarding recent progress in the field of decision theory and the discovery of the important factors in human decision making, it is suggested by researchers to build up models that take all of, or at least most of, those factors into account simultaneously. In this research, first, we present some important achievements in the field of decision theory then develop a model based on these factors. Therefore, we focus on influential factors in human decision making, especially recent ones in neuroeconomics and mathematical models are presented to describe their effects. Then a descriptive model is proposed and changed it to a prescriptive model by adding some assumptions and standard charts. Finally, this model will be implemented on three case studies and the results of it is discussed based on standard charts created by samples of a test population
Keywords:
Decision Making Theory ; Descriptive View ; Prescriptive View ; Neuro Economics ; Standard Charts Decision Making

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