Analysis of Strategy of Interaction Between Mobile Network Operators and Content Providers

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Gholami, Mohammad Hossein | 2016

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 49262 (44)
University: Sharif University of Technology
Department: Management and Economics
Advisor(s): Talebian, Masoud
Abstract:
The value added service industry as in emergent and profitable industry has gained mane attentions by corporate owners especially in the segment of telecommunication and information technology. For launching value added services, communication infrastructure must combined with attractive and high quality contents. For this purpose, mobile network operators have collaborated with content providers to launch services, cooperative advertisements and shared the earned revenue. Interaction between operators and content providers has many complex stages that starts before contract assignment and ends at the revenue sharing stage. For analysis this problem, first, we investigated this interactions and contracts with “game theory” paradigm. Second, for modeling this game, a multilevel game was designed and solved with value function and recursive method. Finally we found the best strategies for every players. Results showed that one of the important implications in the cooperative advertising game is the operators should pay the whole advertising cost to gain more payoffs in the previous stage
Keywords:
Game Theory ; Mobile Networks ; Operators ; Mobile Value-Added Services ; Cooperative Advertising ; Content Providers