A Product Portfolio Scenario Selection Model Considering Multi Products Focusing on Business Sustainability

Please enable javascript in your browser.

latifi, Parisa | 2018

381 Viewed

Type of Document: M.Sc. Thesis
Language: English
Document No: 51885 (51)
University: Sharif University of Technology, International Campus, Kish Island
Department: Science and Engineering
Advisor(s): Fatahi Valilai, Omid
Abstract:
In each organization, decision-making about products and their impact on the profitability of the organization is vital. Today, with the constant changes and resource constraints, as well as the growing importance of environmental issues for organizations, creating a decision model that considers all of the aformentioned aspects is vital. This study considers ten effective factors related to product portfolio and focuses on maintaining business sustainability in multi-product organizations. First, by assessing the relationship between criteria and products, the priority and weight of each of the criteria by the network analysis process (ANP) method are determined. In the next step, using the Knapsack method, the thesis has tried to maximize the summation of value of the factors in two modes. The first mode does not take into account the product life cycle and the second mode considers the probability that products will be present in different phases of their life cycle
Keywords:
Profit Ability ; Product Portfolio ; Choice Model ; Business Sustainability

No TOC