Investigating the Behavioral Intention in Using Mobile-bank Application Using Theory of Planned Behavior

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Ghavam, Mohammad Masoud | 2019

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 53157 (44)
University: Sharif University of Technology
Department: Management and Economics
Advisor(s): Kianmehr, Mahdi
Abstract:
The use of mobile banking software in today's society is very common and mobile banking applications provide many different services for people. In Iran, on the other hand, most of the transactions take place in the context of the use of ATMs and websites, which have fewer services than mobile apps. In the present study, an attempt had done to find effective factors and their effectiveness on people's intention to use the mobile bank application. To do this, the theory of planned behavior by Ajzen is used in which people intention is affected by three main parts of attitude, subjective norm, and perceived behavioral control. Each of these variables consists of beliefs that constitute the main factors of the research according to the opinions individuals have the greatest impact on factor formation. In addition to the main theoretical factors, several control variables in this case study has been reviewed. Research findings show that behavioral control has the greatest impact on existing factors. This indicates that the barriers to using the mobile banking application have the greatest impact on the intentional formation of individuals. Attitude ranks next and subjective norm has the least amount of impact
Keywords:
Planned Behavior ; Technology Management ; Mobile Banking ; Mobile Application

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