Digital Marketing Management in Businesses and Startups Using Dynamic Systems Modeling

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Tahmasbi, Sepehr | 2020

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 53307 (01)
University: Sharif University of Technology
Department: Industrial Engineering
Advisor(s): Shadrokh, Shahram
Abstract:
As today's world becomes more digital in every way, digital marketing has become a thriving industry, and digital marketing has become an important part of the world of digital business. Given the importance of this issue and the prominent role of startups in the today’s business world, in this project we discuss about digital marketing in start-ups business with a view to health sector using dynamic systems modeling. First, the effective variables are determined, then the relationships between them are determined and the model is designed. Finally, after analyzing the model factors and determining the extent and type of its impact on the main factors and variables, smooth the way to create practical strategies for improving the role of digital sales for start-ups, by defining 4 different scenarios and determining the different values of the group of effective indicators. The results show that by managing the influential variables identified in this study, sales can be increased by increasing customer loyalty with the help of digital sales
Keywords:
Start-up Companies ; Dynamic System Analysis ; Electronic Marketing ; Customer Loyalty ; Digital Sales ; RACE Marketing Model

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