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- Type of Document: M.Sc. Thesis
- Language: Farsi
- Document No: 54912 (01)
- University: Sharif University of Technology
- Department: Industrial Engineering
- Advisor(s): Shadrokh Sikari, Shahram
- Abstract:
- In today's world, we see an increase in competition between businesses to maintain survival in the first stage and create a competitive advantage in the next stage. To have along.To achieve this, one of the best resources that can be used by any business is to use the stored data of their users' behavior so that they can optimize their marketing plans based on data and accurate categorization. To be.In this regard, in the forthcoming research, with the help of data mining methods to categorize and evaluate them by adopting the right policies, targeted and optimized marketing activities, and more specifically in this research, using data sciences Analysis and categorization of shared bicycle service users has been done by one of Tehran's companies in order to optimize and improve its marketing policies with the help of the results of this business research.First, it is necessary to gain knowledge of the business and its goals, and then the required data is analyzed, collected, and processed. After that, the data are analyzed using data mining methods, and finally, by evaluating the obtained results and confirming the accuracy and validation of these results, they can be used in the intended business
- Keywords:
- Marketing ; Business Development ; Data Based Marketing ; Customer Valuation ; Competitive Advantage
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