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After-sales Service Pricing in a Two-echelon Supply Chain

Ghayouri Pirsolton, Sepideh | 2018

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 55096 (01)
  4. University: Sharif University of Technology
  5. Department: Industrial Engineering
  6. Advisor(s): Najafi, Mehdi
  7. Abstract:
  8. The present study proposes a pricing model for manufacturing and customer support companies which is carried out in the form of multi-level programming. In this model, the manufacturer is considered as the leader and supporting companies as followers. In fact, manufacturer sets up the price level for its customer support first and then according to this price level, customer support companies choose their products and specify the level of after-sales services and the prices. The purpose of this study is to provide insight into the analysis of the after-sales services in a supply chain. The results can be notable for managers in order to demonstrate the impact of different strategies of decision making on the level of after-sales services. an innovative algorithm based on a complete counting method has been developed to solve the model. In this algorithm, all of the leader's strategies are initially considered using defined parameters. Then, for each strategy, the problem is solved and the possible price range for the leader is from. Ultimately, using this range, the leader will choose its best price and present the final results. The results of the algorithm illustrate that the level of responses is appropriate and in small dimensions, the responses are close to complete counting. Therefore, it can be concluded that the algorithm is efficient in the larger dimensions and the final results can be trusted.
  9. Keywords:
  10. Pricing ; Game Theory ; After Sale Services ; Two-Stage Supply Chain ; Multi-level Programming

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