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Identifying the Influencing Factors of mHealth Technology Adoption in Iran

Kashani, Saman | 2024

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 58196 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Isaai, Mohammad Taghi
  7. Abstract:
  8. This study investigates the factors influencing the acceptance of digital health technologies in Iran by employing a modified version of the Unified Theory of Acceptance and Use of Technology (UTAUT2). The significance of understanding user acceptance is underscored within the context of digital health ecosystems, which consist of various stakeholders, including healthcare providers, technology companies, and patients. These platforms serve as vital interfaces that connect these stakeholders, facilitating access to healthcare services and enhancing health outcomes. The literature review reveals that while traditional models like TAM and UTAUT2 have been widely applied, they often overlook specific variables such as technology anxiety and resistance to change. This research addresses these gaps by incorporating additional constructs into the UTAUT2 framework. A descriptive survey methodology was employed, targeting a sample of 384 potential and actual users of mobile health applications across multiple provinces in Iran. Key findings indicate that performance expectancy, ease of use, social influence, facilitating conditions, hedonic motivation, perceived value, habit, and trust significantly influence the acceptance of mobile health technologies. Furthermore, demographic factors such as gender, age, and experience moderate these relationships. The study confirms that technology anxiety has a significant negative impact on the acceptance of mobile health technologies, while resistance to change does not significantly affect users' behavioral intentions. Overall, this research fills a critical gap in understanding digital health technology acceptance in post-pandemic Iran. The insights gained can inform developers and policymakers aiming to enhance user engagement and improve healthcare delivery systems. By fostering a more integrated digital health ecosystem through effective platforms, stakeholders can work collaboratively to address healthcare challenges and improve access to services for all individuals, particularly those in underserved areas. This comprehensive approach not only enhances user experience but also contributes to the overall efficiency and effectiveness of healthcare delivery in Iran
  9. Keywords:
  10. Digital Health ; Technology Adoption ; Mobile Healthcare System ; Telemedicine ; Unified Theory of Acceptance and Use of Technology (UTAUT) ; Healthcare Service Development

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