Sharif Digital Repository

In the first description if we describe technology as a tool, Communication technologies or media should be consider as the most important element of today's technological world. This research is going to cover reconsidering and recreating the mean of media based on the Ideas of JacquesDerrida. In this regard, two major dichotomy is evident in the public understanding of media. meanwhile "media versus message" and on the other hand opposition between "media and audience". So deconstruction in the face of these binary oppositions, want to read out the notion that message is superior to media, and on the other hand to deconstruction of the hegemony of the media on the audience