Sharif Digital Repository

Online searching for product information or buying some certain goods online has become increasingly popular during the last few years. Despite this fact there is still little empirical evidence about the relationship between in-store shopping and e-shopping. The substitution effect between these two types of shopping can have significant outcomes in urban transportation. Hence Analyzing different aspects of this new phenomenon and using its potential substitution effect on in-store shopping to decrease the amount of mobility in transportation system can be an attractive subject for urban transportation planners. The main purpose of this study is to reveal the relationship between the... 

The purpose of this study is to investigate the role of the effective factors on information satisfaction on customer online shopping behavior in Iran. In this regard, by reviewing the concepts of online shopping, customer behavior and information quality, using regression and structural equation modeling, we examined the role of the effective factors on information satisfaction on customer online shopping behavior in Iran. The statistical population of this study consisted of DJ's customers, their number is estimated to be unlimited, and the sample size was determined using Morgan Krjesy's table to determine the sample size of 384 people who were selected using simple random sampling. A... 

Like any other Information Communication Technology (ICT) solution, E-shopping alters shopping trip patterns in a city. Product internet searching is another ICT solution which affects shopping trip patterns in a city. At the first stage, by producing ordinal regression models, this study explores all factors which are effective in adoption and frequency of product internet searching and e-shopping. In the next step, rather than pre-imposing restrictive assumptions regarding dependence, this study determines the structure of dependency between product internet searching and e-shopping with two (adoption and frequency) joint models by implementing the copula-based approach. This study relies... 

Nowadays, different technologies help businesses in their various processes, especially marketing, so that their activities can be carried out in a better way.One of the emerging technologies that has come to the attention of retailers in recent years is augmented reality. With the help of this technology and only with a smartphone, a product can be viewed virtually and three-dimensionally in real space. There have been several studies on the effect of augmented reality technology on marketing processes and customers' shopping experience. Most of these studies have focused on the online shopping experience. This study examines how augmented reality technology, allows buyers to have more... 

One challenge in the world of digital business is the impact of opinion leaders on the type of e-commerce shopping. In this research, emotional shopping is specifically investigated, and to examine the effect of opinion leaders, this research that compares the impact of mental norms and word-of-mouth advertising has addressed the word of mouth of the online trading world on emotional shopping. In this study, I applied the S-O-R model (stimulus-organism-response model) to discuss subjective norms and word-of-mouth advertising in the online trading world as stimuli and, according to this model, organisms of satisfaction and trust, hedonic browsing, and utilitarian browsing are examined, and...