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Studying the Role of the Effective Factors on Information Satisfaction, on Online Consumer Purchase behavior in Iran

Koorank Beheshti, Mohammad Ali | 2018

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 50954 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Najmi, Manoochehr
  7. Abstract:
  8. The purpose of this study is to investigate the role of the effective factors on information satisfaction on customer online shopping behavior in Iran. In this regard, by reviewing the concepts of online shopping, customer behavior and information quality, using regression and structural equation modeling, we examined the role of the effective factors on information satisfaction on customer online shopping behavior in Iran. The statistical population of this study consisted of DJ's customers, their number is estimated to be unlimited, and the sample size was determined using Morgan Krjesy's table to determine the sample size of 384 people who were selected using simple random sampling. A questionnaire was used to collect the data. The validity of the content was verified by the experts and the validity of the structure and structure was verified by a confirmatory factor analysis and its reliability was confirmed using the Cronbach's alpha coefficient. In order to analyze the data, Kolmogorov_Smirnov tests for normal testing, regression test were used to test the hypotheses in SPSS software and structural equation modeling was used to validate the model in LISREL software. The results showed that Internet shopping dimensions had a positive and significant effect on information satisfaction. Also, results showed that information satisfaction would have a positive effect on users' trust in the site and thus have a positive impact on customer purchasing behavior
  9. Keywords:
  10. Information ; Iran ; Electronic Shopping ; Consumer Buying Behavior ; Online Store

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