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Selection, Competition, and Coordination in a Triple-Channel Supply Chain

Nikbakht, Arjang | 2019

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 52745 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Najmi, Manoochehr; Talebian, Masoud
  7. Abstract:
  8. This thesis’s problem is how a manufacturer should select distribution channels and how to interact with the selected ones. The acquired model, analyzes strategies of the manufacturer regarding selecting distribution channels and coordinating contracts for a triple-channel supply chain environment. The aforementioned channels are physical, electronical, and direct. It is assumed that manufacturer is the Stackelberg leader and the physical channel is the electronical’s follower. Four scenarios are introduced to analyze players’ interactions through contracts. Horizontal competition with Stackelberg game is present in first three scenarios. The forth scenario obtains the maximum total profit theoretically possible through integrated pricing. The best selection profile shows that the chosen channels should have significant acceptance levels, but choices with fewer channels generate more profit. Also with increasing the horizontal competition, profit sharing contracts have a negative effect on total profit in the absence of integrated pricing. At the end a simple framework is presented that guides a manufacturer to choose correctly between different contracts and channels
  9. Keywords:
  10. Stackelberg Game ; Contract ; Channel Acceptance ; Players Interactions ; Vertical and Horizontal Competition ; Electronic Retailer

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