Sharif Digital Repository

Mobile technology has become Ubiquitous and common in all over the world from the first years of 21st century. Mobile has been used as a strong media in marketing and specifically in advertising due to it’s unique features and various functions. Currently (2008) mobile media is not used very aggressively in Iran. Considering the quick expansions of mobile networks in Iran and growth of subscribers, it is anticipated that Mobile will affect many businesses and consumer market very soon in Iran. This study is the first academic research in the country on Mobile advertising via SMS. The purpose of this thesis is to provide the better understanding of the Mobile advertising via SMS in high... 

This thesis analyzes the behavior of inflation in the Iranian economy by introducing a micro-founded model of monetary policy. The model predicts a direct relationship between inflation and oil export revenues in the oil dependent economy of Iran. This theory driven claim is verified empirically, and test results tend to confirm a meaningful relationship between inflation and Oil export data in Iran. Based on results attained from the micro-founded model, an augmented SVAR model is proposed for estimating underlying inflation in the Iranian economy. The proposed model is found to render better results than the conventional models used for estimating underlying inflation. Moreover it is... 

The growing requirements for renewable energy production lead to the development of a new series of systems, including wave and tidal energy conversion systems. Due to their sensitivity and the impact of the aggressive marine environment, the selection of the most adequate location for these systems is a major and very important task. Several factors, such as technological limitations, environmental conditions, administrative and logistic conditions, have to be taken into account in order to support the decision for best location. The aim of the present study is to provide an Atlas of IRAN Offshore Renewable Energy Resources (hereafter called ‘the Atlas’) to map out wave and tidal resources... 

This research aimed to investigate the relationship between household poverty and the gender of the head in the Iranian households. The self-reported gender of the head of household (FHH), underestimates the rate of poverty in female- head households (FHH). The self-reported gender of the head of household considers, conventionally, a family as male-head, even if the man of the family is incapable of making money. In much of these families the wife is the sole income holder even though she is not recognized as the head. In this study, a definition for household headship is introduced, which considers head of household the one who provides more than 50% of household income. Using household’s... 

In this research the risk of oil price for Iran and Opec basket is studied. Several methods in order to estimate Value at Risk (VaR) such as Standard Historical Simulation, Historical Simulation with Autoregressive Forecast, Historical Simulation with moving average forecast, and ARMA are examined. The experiment is performed based on daily oil prices, from January 2005 to December 2009. The data is divided into two smaller time periods. The first, from 2005 to 2008, was used to estimate the model coefficients. The second part of data, i.e., the data gathered in 2009, was used for forecasting purposes. The result of experiment show that Historical Simulation with Autoregressive Forecasts... 

In this thesis, with a review on policy simulation and economic reform analysis literature, we design a suitable method to analyze the effects of monetizing energy carriers subsidy on welfare criteria of Iranian households. The selected method is limited general equilibrium that needs demand estimates of goods, services and energy. In firs step,based on 13 years of data on “Iranian Households’ Expenditures and Income” surveys, data are provided as a pseudo-panel. Demand equations are estimated using “Seemingly Unrelated Regressions” for panel data, and elasticities are calculated. In the next step, we evaluated the equivalent variation and equivalent gain measures in each price scenarios.... 

One of the major aims of privatization is increasing the productivity by transferring ownership to private sector. We would like to estimate this effect in selected state –owned firms. Analysis the productivity effect of privatization of Iranian firms that were initially state-owned will show the requirement of needy policies in management field of privatization to ratify and run the privatization policy faster base on academic estimate. We analyze the productivity effect of privatization using time series and cross search data (panel data) for 21 selected initially state-owned firms that are privatized in different industry with several observations pre and post privatization. Our goal is... 

Customer needs of Iran Print Industry have permanently been a secret for all producers, print centers and even many of the customers themselves. This research tries to find the relationship gaps between Iran Print Industry and its Individual /Industrial Customers, by identifying their needs. This will give recommendations on how manufacturers can increase their customers' satisfaction by providing them with what they need. Also it helps find the customers` satisfaction coefficient of the needs, which is a good guide for Customer Relationship Management in this industry.Therefore, manufacturers can spot these results by providing appropriate machines which can achieve these goals and offer... 

Purpose of this study is the assignment of the optimal monetary policy rule with attention to housing price with base of setting and to estimating a Dynamic Stochastic General Equilibrium modeling (DSGE). This study has two steps. In the first step we set a model with base of Households, firms, government, and monetary sector behavior and with attention to important variables like outcome, consumption, and investment, the model will be caliber and by simulation it will be evaluated. In the second step we determine optimal monetary rule and the model simulate again with this monetary rule. The comparison between two simulation for verity of shocks shows us that the optimal monetary policy... 

The aim of the present research is to examine improving the technology in terms of technical and engineering dimensions and also assessing their long-term economic & social advantages. The population of the research consists of top managers, middle managers and technical experts working in power plants situated in the west of Iran (Kermanshah, Kurdistan and Ilam). According to the research aims, this research is a practical survey trying to explore a model consistent with the subject of research, i.e. improving the condition of technology in electronics industry. The utilized instrument in this research is a questionnaire with a reliability level equal to (α = 0.754.) The validity and... 

The simplest definition of Total Factor Productivity is the rate of converting inputs to outputs. In other words, with fixed inputs and a raise in the Total Factor Productivity, more output can be achieved. In this study, we review the existing methods for calculating this variable and its determining factors. On the basis of Diewert’s criteria, Fisher index is known to be the most appropriate indicator to calculate production, price and productivity indices. Fisher index is obtained by dividing the index of output to input in which in addition to values of output and input, price data are also used. Between prices and values used in this calculation only price series for wages are not... 

Incidents are one of the main sources of delays and they have significant influences on road safety and congestions, air pollution and trip costs. In the time of an incident occurrence, minimizing the response time is essential for several reasons. The most important issue is providing aid for the injured. The faster the persons who are severely injured receive aid, the higher their chances are to be rescued. Also, if the rescue crews get to the incident scene faster the clearance procedure would be accomplished faster and this would result in fewer disturbances in traffic stream and lowering the probability of secondary incidents occurrence. Automatic Incident Detection, AID, has been... 

Frontage roads are widely used to separate the main and the local traffic flows in multilane highways. Based on the studies conducted by Texas Transportation Institute, the delay imposed by ramp junction is considered for calculating the average speed in frontage roads in addition to the control delay caused by traffic lights. This delay and the capacity of frontage roads are analysed using gap acceptance theory. In this study, two different sections consisting of a basic section and merge area are selected along Tehran-Karaj special road as case studies and the required data are collected by video recording. After classifying and analysing the data, a wide range of macro traffic-analyses... 

In this study it is attempted to investigate the impact of macroeconomic variables on the determination stock price in Iran.In this study it is used quarterly time series data of stock price and also macroeconomic variables including Growth of Consumer Price Index(Inflation), Iran Crude Oil Price, Exchange Rate, Gold Price, Liquidity, Money Supply and Gross Domestic Product for a period of 10 years (1381:1-1390:4). Data is obtained from monthly and quarterly reports, available on the website of the Central Bank of Iran and Tehran Stock Exchange Organization. In the analysis of the collected data, It is applied unit root tests, test for co integration, and utilize a Vector Auto Regressive... 

Launching new food product is more difficult than the marketing of an existing product. Usually companies focus on their ability, and process (product orientation) in New Product Development but many scholar researches say that market orientation is a highly critical factor for new product success. Some literatures have been studied, and many success factors found out but some of them that were related to beverages were chosen. It is concluded by analysis of survey that Functionality, Being Healthy, Manufacture, Packaging, Availability, Repeat use, Trial cost, Feedback, Endorsement, Distribution Channel, Branding, and Awareness are important success factors in NPD in beverage marketing... 

In this thesis, we study the dependence structure between the Tehran Stock Exchange and over-the-counter market, as the two main Iranian capital market institutions. Several constant and time-varying conditional Copula functions are used to model this dependence structure from October 2009 to August 2014. It is shown that, compared to constant conditional copulas, time-varying conditional copulas, provide a better performance. Analyzing the conditional tail dependence of these indices shows an asymmetric dependence structure. Also, investigating the dynamic conditional correlation and conditional tail dependence, using time-varying conditional copulas, reveals large variations and an... 

On the contrary to common explanations of fertility transition in the Iraninan Economy there has been a growing human capital without decline of fertility for some decades followed by a rapid fall in fertility without a higher growth of human capital during the next decades. Accounting for these facts we propose a new link between subsidies financed by exogenous oil revenue and the evolution of fertility and human capital. While the educational subsidy accelerates the growth of human capital, the presence of financial subsidies keeps fertility from declining. Then, fertility declines with sizeable delay but sharply because (i) high fertility in first generations implies a growth rate of... 

This millennium could be named as a world of relationship and connection which these two terms impacts on each of our business and daily life dimensions, in the world of marketing , consumer relationship management (CRM) was the notion that introduced in 1995 and emphasize on the importance of 1 to 1 interaction. wide perspective and golden target of CRM makes this concept more desirable for all organizations which everyone hope to be achieved it and this is a gains of not just more sales but more profit, in fact CRM focused on the emotional interaction between to part of deals and tries to locked the consumer in the system by creation of sentimental dependence in consumer which drives the... 

In this project a model for the analysis and assessment of gas transit in the Caspian Sea and its effects on the desired benefits of the approach of decision-making, has been developed.
The first comprehensive review of the supply and demand of gas in the world and the countries of the Caspian region and the cast has been affecting world energy developments.After a comprehensive analysis of the status of the gas transit routes from the Caspian region and provided. Then, using the Delphi method and elite views the main criteria related to gas transit and affecting the interests of the countries of the Caspian region to determine the detailed criteria for each main criterion was determined... 

In recent decades many countries have attempted to measure and formulate customer satisfaction index (CSI), as an important factor in micro and macro-economic level. In developed country CSI has the same value of GNP. Customer Satisfaction Index model actually represents the relationship between primary factors of satisfaction and satisfaction results in the macro level for a country and includes all business aspects. In many countries, industrial companies have a wide range of products and providing Customer Satisfaction Index model for this aspect which can be a base of presenting national customer satisfaction index model. Accordingly, the main goal of this study is providing an Iranian...