Developing a Strategy for Electronic Banking in Iran

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Eghbalkhah, Behnam | 2012

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Type of Document: M.Sc. Thesis
Language: English
Document No: 44270 (55)
University: Sharif University of Technology, International Campus, Kish Island
Department: Science and Engineering
Advisor(s): Vosoughi Vahdat, Bijan
Abstract:
Due to the considerable changes taken place in the economic structures and financial systems, the role of banks as substantial economic organizations has become more important and highlighted. Therefore, it is required for banks to develop their services with the world-wide growth of information technology in order to meet the rising online needs of their customers. This goal could be better achieved by the alignment of electronic banking services with a perfect strategy for IT service management which has been made up of widely accepted best practices. Accordingly, the aim of this thesis is establishing a guideline from which banks can plan, implement, and measure their electronic banking services based on the most widely accepted approaches to IT service management in the world
Keywords:
Strategy ; Banking ; Electronic Services ; Electronic Payment System ; Electronic Banking

No TOC