Presenting a Model for Increasing Productivity in Saffron Industry from Cultivation to Delivery to Customer

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Gholinezhad, Hadi | 2013

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 44989 (01)
University: Sharif University of Technology
Department: Industrial Engineering
Advisor(s): Eshraghniaye Jahromi, Abdolhamid
Abstract:
Saffron has an important role in non-oil export in Iran. This product has different known and unknown attributes. In recent years Iran has spent great effort to declare this product to global markets. But, despite these efforts and while Iran is the greatest saffron producer in the world, the global markets is in authority of Spain and Iran has an unknown position in global markets. On the other hand lack of attention to systematic cultivation of Saffron leads to reduction quality levels, decreasing production rate and finally decreasing profitability in Iran. Also poor distribution and marketing and lack of full declaring Iranian saffron, internationally lose a large portion of global markets and finally decreasing a significant portion of added value.In this project we try to present a comprehensive model to improve production, promote the quality and optimal use of this product and also gain more portions of global markets and earn more added value of this product. Therefore we study all phases from pre-planting, cultivation, maintenance, harvesting, processing, sorting, packaging, distributing and marketing, and then offering applied solutions to improve performances
Keywords:
Saffron ; Value Added ; Marketing ; Productivity Analysis

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