• Chapter One
• Introduction
  • 1.1 Introduction
  • 1.2 Research Objectives
  • 1.3 Research Questions
  • 1.4 Research Hypotheses
  • 1.5 Research Design
  • 1.6 Research method and data analysis
  • 1.7 Results
• Chapter Two
• Literature Review
  • Introduction
  • 2.2 Queue Basic Requirements
    • 2.2.1 Justice
    • 2.2.2 Waiting time
    • 2.2.3 Environment
  • 2.3 Conceptual Framework
    • 2.3.1 Queue
    • 2.3.2 Perceived Quality
    • 2.3.3 Perceived Price
    • 2.3.4 Perceived Sacrifice
    • 2.3.5 Perceived Value
    • 2.3.6 Willingness to buy
• Chapter Three
• Research Methodology
  • The marketing research process
  • 3.2 Research design classification
    • 3.2.1 Cross-sectional designs
    • 3.2.2 Longitudinal designs
    • 3.2.3 Causal research
  • 3.3 Survey techniques
    • 3.3.1 Questionnaires
  • 3.4 Measurement and scaling
    • 3.4.1 Likert scale
    • 3.4.2 Sampling
  • 3.5 Research Hypothesis
    • 3.5.1 The Null Hypothesis
  • 3.6 Reliability and validity of measures
  • 3.7 Frequency distribution
  • 3.8 Cross-tabulations
  • 3.9 Correlation
  • 3.10 Regression
    • 3.10.1 Bivariate regression
    • 3.10.2 Multiple regressions
  • 3.11 Research procedure of study
• Chapter Four
• Data Analyses
  • Introduction
  • 4.2 Descriptive analyze
    • 4.2.1 Respondent Frequency by Age
    • 4.2.2 Respondent Frequency by Gender
    • 4.2.3 Respondent Frequency by Education
    • 4.2.4 Frequency of each Scenario
  • 4.3 Cross Tabulation
    • 4.3.1 Gender & different scenarios
    • 4.3.2 Age & different scenarios
    • 4.3.3 Education & different scenarios
  • 4.4 Cronbach Alpha values
  • 4.5 Correlation Analysis
  • 4.6 Regressions
    • 4.6.1 Hypothesis 1 analysis:
    • 4.6.2 Hypothesis 2 analysis:
    • 4.6.3 Hypothesis 3 analysis:
    • 4.6.4 Hypothesis 4 analysis:
    • 4.6.5 Hypothesis 5 analysis:
    • 4.6.6 Hypothesis 6 analysis:
    • 4.6.7 Hypothesis 7 analysis:
    • 4.6.8 Detail Analysis of Conceptual Framework
• Chapter Five
• Conclusion
  • Conclusion
  • 5.2 Future Study and limitation
• Bibliography
• Appendix

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