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Badge-based User Behavior Analysis in Social Media

Hadi Mogavi, Reza | 2015

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 48766 (19)
  4. University: Sharif University of Technology
  5. Department: Computer Engineering
  6. Advisor(s): Rabiee, Hamid Reza
  7. Abstract:
  8. As human societies develop and get more complex, the trend of social media changes to satisfy the more specialized needs of its users. Community-based Question and Answering sites are examples of very successful cases of those social media which respond to users’ pecialized needs. The survival of these Community-based Question and Answering sites do heavily depends on the voluntary contributions of their users. Hence, many of these Community-based Question and Answering sites apply gamification tools such as badges, points and reputation to prevent users’ churn and also to incentive new comers to participate in site-activities. The main purpose of this research is to investigate if the gamification tools bear an impact over a user’s behavior. To this end, we have first analyzed the impact of gamification tools on users’ churn problem. Next, we have applied a prominent psychological theory called ”Flow Theory” to elicit a user’s mental disposition which we hold the first place to quantify in a gamified CQA site. Applying these features which are derived from a user’s mental state and his records of gamification tools, have been proved in this research work to enhance churn predictions. In the last, we have suggested a model for temporal transitions of a user’s mental states. An application of this model may be to enhance steerings and controls of users’ behavior through a proper use of gamification tools. Throughout this research, a dataset which we have collected from StackOverflow is used to conduct and evaluate our experiments
  9. Keywords:
  10. Social Media ; Gamification ; User Churn ; Community Based Question and Answering (CQA) Sites ; Flow Theory

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