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Product Portfolio Management Using Life Cycle Considerations

Ebrahimian, Mahsa | 2016

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 49259 (01)
  4. University: Sharif University of Technology
  5. Department: Industrial Engineering
  6. Advisor(s): Fattahi, Omid
  7. Abstract:
  8. Today’s organizations always encounter limitations on the way of achieving their goals. Budget constraint, inventory constraints, capital constraints are issues which complicates management decision making.
    Global market has enabled manufacturers compete globally. Even position their factories in other countries and use of competitive advantages and other markets demand. This is why decision making in production and manufacturing domain has been complicated. Decision making in production and manufacturing should become faster and more precise in order to keep market competitiveness. Organization should make long term or strategic decisions and short term decisions about keeping the products and new product development. Because of the different effect of each product on costs and outcomes, the way of choosing an organization product portfolio is an important issue in the realization of an organization’s goals. This is the reason why this thesis attempts to develop a product portfolio model in different periods. Product portfolio management is studied based on the last researches in this domain. A new product portfolio model is developed based on approaches in product portfolio management domain. Uncertainty and probability functions effect on demand and price modelling have been researched specifically and model is developed from this point of view. The model is analyzed and solved with one of the stochastic programming suggested approaches. Case studies has been done for observing model behavior. Results showed considering price and demand as uncertain parameters has great effect on decision making policies
  9. Keywords:
  10. Stochastic Programming ; Uncertainty ; Portfolio Management ; Production Process ; Product Lifecycle Management

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