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Promoting the Potential Investors’ Trust in Investment Through Equity-based Crowdfunding Platforms in Iran

Roohpour, Saeed | 2018

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 52775 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Sheikhzadeh, Mahdi; Talebian, Masoud
  7. Abstract:
  8. Regarding to the technology development during recent years, many businesses have lost their traditional style and lots of web-based services have emerged. Also, nowadays one of the most attractive business model is platform-based services. Among these, investment industry is not exceptional and crowdfunding platforms are known as new channel of investment. With respect to this fact that investment by itself can help the economic growth in countries and proper status of Iran from investment viewpoint, developing such platforms may facilitate the investment processes. Regarding to the researches, considering the high amount of uncertainty in platforms and investment processes, especially through the initial growth stages (as most of the investments by crowdfunding platform are being done in these stages), trust is crucial. Therefore, the goal of this research is to find out the major factors that help increasing the investor’s trust in order to invest through an equity-based crowdfunding platform.Analyzing the results of the questionnaires answered by players in the investment industry including analysts, managers and investors shows that in the context of investor’s trust to the investee, the “team” and the “possibility of negotiation and checking the commitments” are ranked as the most important factors. Also, in the context of investor’s trust to the platform, the “credit and dependability of the platform” and the “quality and the commitment of the platform” are ranked as the most important factors. In this research the Freedman method is used in order to sort the priorities and Exploratory Factor Analysis is used to make more comprehensive classification of the variables
  9. Keywords:
  10. Crowdfunding Platform ; Trust ; Platform ; Iran ; Equity Auiances ; Trusted Platform ; Investee ; Investor

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