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Factors Explaining the Intention of Blood Sugar Measurement with Self Monitoring of Blood Glucose

Asadnezhad, Pouria | 2020

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 53533 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Kiamehr, Mehdi
  7. Abstract:
  8. This study seeks to investigate the factors affecting consumer behavior when using a home blood glucose tester. Most of the previous research has been on improving the performance of home medical equipment to measure vital parameters such as pressure, sugar, oxygen, etc. They have also taken steps to increase the possibility of learning and easy use of the product, which only examines consumer behavior during use .In order to achieve this goal, the theory of planned behavior has been used. In this behavioral theory, the intention to perform a specific behavior, which in this study is the monitoring of blood sugar by the patient, is examined. Behavioral intent is the attitude towards use, perceptual norm (the effect of others' opinions, thoughts, and behaviors on the individual) and perceptual control (the extent to which a person understands the controlling parameters in his behavior). According to the premise of this theory, the more intense the intent of the behavior, the more likely it is to be done.This theory has been used to evaluate the intention to use a blood sugar testing device. The research was conducted in two stages: exploratory and evaluation. In the exploratory phase, interviews were conducted with diabetic patients who are members of the Diabetes Association, and with the help of these interviews and the issues raised in the literature in this field, a research model was designed. Then, a questionnaire appropriate to Eisen questionnaire design model and interview results was prepared with 52 questions and distributed online and in person among diabetic patients, which will be evaluated in the fourth chapter and the results will be mentioned in the last chapter. Examining these factors makes it possible to improve the performance of the manufacturer or supplier of the product and gain a larger share of the health industry by providing appropriate management, marketing and operational programs
  9. Keywords:
  10. Planned Behavior ; Diabetes ; Surgical Instruments ; Home Blood Glucose Testing Machine ; Test Motivation ; Consumer Behavior

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