Loading...
| Friend's email | |
| Your name | |
| Your email | |
| enter code | |
This page was sent successfuly
- Type of Document: M.Sc. Thesis
- Language: Farsi
- Document No: 55007 (44)
- University: Sharif University of Technology
- Department: Management and Economics
- Advisor(s): Miremadi, Iman; Ghafoori, Mohammad Hossein
- Abstract:
- Considering the high growth potential of creative industry as well as the increasing trend of e-business, content-oriented digital business has been the main focus of this research. These enterprises are a subset of the creative industry that are primarily developed in the digital context. After reviewing the literature, it was observed that the keyword "value creation" in this type of business has been less considered by research.On the other hand, in conversations with managers who are active in the industry, a practical vacuum was revealed on how to create value in these firms; Because a comprehensive review of value creation processes in these firms can ultimately lead to more profitable growth.The research method for integrated analysis of value creation factors is the use of "case studies" with an explanatory approach. The result of observing the top companies and conducting semi-structured interviews with managers of them have been theoretical and practical achievements. First, by enumerating the themes of value creation, efforts were made to complete the theoretical foundations of the research and four new themes were extracted as follows: "software or hardware development" as an example of "complementarity", "suggestion based on user history and preference" and "providing exclusive content" as examples of "lock-in" and "technical novelty" as an example of "innovation".The practical achievement of the research is to provide a picture of how value is created in content-oriented digital business in the past, present and future. In addition, by examining the degree of focus of firms on value creation through four comprehensive themes, the most common themes in each category were identified: "search cost reduction" to create value of "efficency", "product range" to create value of "complementarity", "providing exclusive content" to create value of "lock-in" and "distinctive brand personality" to create value of "innovation". In the meantime, "innovation" has been identified as the most recurring theme of value creation in content-oriented digital enterprises
- Keywords:
- Innovation ; Value Creation ; Electronic Business ; Digital Business Model ; Creative Industries
Digital Object List
-
محتواي کتاب
- view
Bookmark