• Introduction (12)
• Literature Review (15)
  • Customer experience in the marketing field (15)
  • Product categorization (24)
  • Consumer analytics (26)
  • Analysis of consumers data (34)
• Data overview (41)
  • Research problems (41)
  • Selecting product categories (41)
  • Raw data (42)
  • Data preparation (45)
• Model Development (59)
  • Validity measurement (60)
  • Hyper-parameter tuning (60)
  • RNN-based models (62)
  • Transformer-based models (69)
  • XGBoost models (71)
  • Models evaluation and comparison (71)
• Discussion and Implications (76)
  • Results summary and discussion (76)
  • Managerial implications (78)
  • Limitations (80)
  • Future directions (81)
• References (82)
• Appendix (90)
  • AC Scores (90)