Analyzing Effect of Perceived Risk on Intention to Use of Mobile Bank

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Kazemi, Mahsa | 2019

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 55802 (44)
University: Sharif University of Technology
Department: Management and Economics
Advisor(s): Kiamehr, Mehdi
Abstract:
Mobile Bank is a service that has emerged for about a decadein Iran. while electronic methods and information technologies are used ininternational markets, in Iran using new technologies in the payment and financial industry is limited to the ATMs and Shetab network services. One of the mainreasons for the lack of tendency in using mobile banks and other electronic paymentmethods is these methods’ security concerns. Therefore, in this research, anattempt has been made to provide a model for technology acceptance in order toexamine the main factors of insecurity among users. As a case study, MellatMobile Bank's application has been evaluated in this research and an attempt hasbeen made to test the perceived risk factor of the environment, as one of theeffective factors in Mayer’s trust model. In this research, the effect ofperceived risk was not confirmed as was expected, however, its effect ispresent in some parts of the proposed research model, which shows the influence- even little - of the rules, governance, and policies of the financialindustry and information technology in the acceptance of the mobile bank by theusers
Keywords:
Trust ; Technology Acceptance Model (TAM) ; Mobile Bank ; Percieved Risk ; Technology Diffusion

No TOC