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The Process of Institutionalization of Innovation in Creative Industries: The Case Study of Musical Styles in Contemporary Iran

Kariman, Amir Hossein | 2024

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 57423 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Shadnam, Masoud
  7. Abstract:
  8. Art is one of the most dynamic and turbulent areas of human life; Where the artist sees his work as creation and every moment puts a new curtain in front of man. But these artistic creations do not all meet the same fate. Some make noise; But they pass very soon and do not leave a trace of themselves in anyone's mind and heart. Some others capture many lives and remain in the historical memory of people. What is the secret of this difference? To answer this question, the current research focuses on the field of music. We want to answer the question of how some innovations in the field of music fit in the mind of the audience and some of them disappear in a short period of time and are forgotten? What is the secret of stability and institutionalization of new music genres and styles? What steps and what path should be followed in order for a new music style to be established in the mind of the audience and not be forgotten? This research is based on an interpretive qualitative approach and uses the Grounded Theory method. Archival and interview data from a set of genres and styles of music that have emerged or disappeared in a short and specific period of time in contemporary Iran are collected, and using thematic analysis, the reasons for their creation and establishment or destruction and They are extracted and checked into oblivion. It is expected to develop a model that expresses the different steps that a musical innovation must go through in order to fit in the mind of the audience. In other words, the aim is to develop a multi-stage process model for the adoption of an innovation in the field of music. This model is compared with previous findings in Institutional Theory and it is shown that the dynamics of artistic creations in the social sphere are affected by factors that have not been theorized well before
  9. Keywords:
  10. Musical Genre ; Innovation ; Iran ; Innovation Institutionalization ; Establishment ; Music Information Dynamics

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