Loading...

Diffusion of innovations over multiplex social networks

Ramezanian, R ; Sharif University of Technology | 2015

576 Viewed
  1. Type of Document: Article
  2. DOI: 10.1109/AISP.2015.7123501
  3. Publisher: Institute of Electrical and Electronics Engineers Inc , 2015
  4. Abstract:
  5. The ways in which an innovation (e.g., new behaviour, idea, technology, product) diffuses among people can determine its success or failure. In this paper, we address the problem of diffusion of innovations over multiplex social networks where the neighbours of a person belong to one or multiple networks (or layers) such as friends, families, or colleagues. To this end, we generalise one of the basic game-theoretic diffusion models, called networked coordination game, for multiplex networks. We present analytical results for this extended model and validate them through a simulation study, finding among other properties a lower bound for the success of an innovation. While simple and leading to intuitively understandable results, to the best of our knowledge this is the first extension of a game-theoretic innovation diffusion model for multiplex networks and as such it provides a basic framework to study more sophisticated innovation dynamics
  6. Keywords:
  7. Multilayer ; Multiplex Network ; Artificial intelligence ; Diffusion ; Game theory ; Multilayers ; Multiplexing ; Network layers ; Signal processing ; Social networking (online) ; Analytical results ; Diffusion of innovations ; Innovation diffusion models ; Innovation dynamics ; Multiple networks ; Multiplex networks ; Multiplex social networks ; Simulation studies ; Innovation
  8. Source: Proceedings of the International Symposium on Artificial Intelligence and Signal Processing, AISP 2015, 3 March 2015 through 5 March 2015 ; 2015 , Pages 300-304 ; 9781479988174 (ISBN)
  9. URL: http://ieeexplore.ieee.org/document/7123501/?reload=true