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Extraction of Factors Affecting Nonacceptance of Electric Motorcycles in Tehran Using Theory of Planned Behavior

Madadpour, Ali | 2022

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 55176 (44)
  4. University: Sharif University of Technolog
  5. Department: Management and Economics
  6. Advisor(s): Kiamehr, Mehdi
  7. Abstract:
  8. Air and sound pollution in metropolises is a problem vexing every class of citizens, rich and poor. Extensive research has been carried out in recent decades resulting in strict and ever-expanding environmental regulations for automotive and other polluting industries to reduce emissions. Unfortunately, despite significant progress in emission reduction technologies, growth in population along with the number of vehicles on city roads, has intensified related health problems of citizens. As a result, a recent trend has been started around the world with the goal of development and wide-spread use of zero emission vehicles like electric vehicles in metropolises. One variety of electric vehicles is electric motorcycle that has had a significant role in pollution reduction in some East Asian countries. There has been some import of and financial incentives for electric motorcycles in Iran by Tehran municipality with little success. In this thesis, reasons for lack of wide-spread acceptance of electric motorcycles by Tehran motorcyclists will be investigated to gain insight into this unpopularity. The Theory of planned behavior has been adopted to model the intentions of motorcyclists to use electric motorcycles in Tehran. This model has been tested by distributing a questionnaire among Tehran motorcyclist. The survey has then been analyzed by PLS-SEM method and the most important factors and their contribution to motorcyclists’ intentions has been extracted. As a result of this statistical analysis, people’s attitude toward electric motorcycles’ technology and their concerns about usage barriers of this technology has been determined as the most important predictors of intention. The beliefs affecting attitude are about battery quality, pollution reduction and mechanical power; while control beliefs are about access to recharge infrastructure, financial incentives, price and compatibility with city roads. In the end, suggestions have been offered for researchers, industrialists, and regulators of the transportation sector to accelerate the acceptance of this life-improving technology.
  9. Keywords:
  10. Technology Adoption ; Technology Acceptance Model (TAM) ; Consumer Behavior ; Electrical Vehicle ; Planned Behavior ; Electric Motorcycle ; Technology Diffusion

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