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Strategic Studies on Bioproducts Supply at the Present Situation of Local and Global Markets

Hosseini, Hamid Reza | 2018

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 50683 (06)
  4. University: Sharif University of Technology
  5. Department: Chemical and Petroleum Engineering
  6. Advisor(s): Roostaazad, Reza; Maleki, Ali
  7. Abstract:
  8. in the present situation most of the bioproducts are supplied at the global markets. hence newcomers and also existing suppliers should study the economic and social trends to make strategic decisions in order to enter new markets. analysis of the effect of different parameters on the market entrance strategy is the main focus of this thesis. the pivotal subject of this thesis is the analysis of Enzyme industry value chain in Iran and the role of each actor and their interactions with each other. after visualizing the Enzyme industry value chain, we want to answer this question: what are the main obstacles for entering the Enzyme industry due to the interactions between the industry actors at local and global scale and how can this obstacles can be fixed and what are the strategies for Upgrading and market development at Enzyme industry. through interview with activists at Enzyme industry valuechain including Researchers, Biotechnology Experts, Enzyme Consumer industries, & market developers, Valuechain was analyzed. through Visualizing valuechain, the main activities, main actors, interactions between actors, Material flow, knowledge flow, money flow and power structure was described. Furthermore, with the aid of technical documents wich are developed at Enzyme production pilot plant at Sharif University, the cost structure of enzyme production in Iran was calculated. Finally, due to the multi dimensional analysis of value chain, a comprehensive strategy for market development and upgrading at Enzyme industry was developed and described
  9. Keywords:
  10. Upgrading ; Value Chain ; Biotechnology ; Biological Products ; Anzyme Production ; Market Development

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