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The Effect of Disruptive Innovations on the Sectoral System of Innovation: A Case Study of VODs in Iran

Yazdizadeh Kharrazi, Fatemeh | 2023

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 56724 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Miremadi, Iman; Honarvar, Rouhollah
  7. Abstract:
  8. Video-on-demand platforms are a type of disruptive innovation that has transformed the audiovisual industry by providing users with access to digital video content via the Internet. VOD platforms were introduced in Iran in the Iran, with a focus on analyzing changes in the industry's sectoral innovation system. Data was collected through unstructured interviews with 14 experts in the audiovisual industry, as well as by reviewing relevant documents, news articles, and public data. Thematic analysis was used to code the findings. The results of the research indicate that the emergence and development of VODs have had a significant impact on all aspects of the audiovisual industry's sectoral innovation system in Iran. As a result of this platform's growth, networks have formed between VODs and other actors within and outside of the audiovisual industry. Each group of these actors possesses unique knowledge, technology, and institutions, and these networks have been built in response to market demand for content distributed by VODs. Market growth occurred when the knowledge and institutions of different actors converged, while conflicts arose when they did not. Beyond the changes within the four aspects of the sectoral system of innovation of the audiovisual industry, the results indicate that the emergence and development of VODs have also altered the boundaries of the sectoral innovation system in three ways: First, These innovations have increased entries and exits in the industry, leading to unstable boundaries within this sectoral system; Second, The boundaries between various sectors are blurring, such as the boundary between audiovisual and ICT sectors; Third, The expansion of the Internet and the rise of digital platforms have heightened the foreign competition in the audiovisual industry, diminishing the importance of national borders in the sectoral innovation system of audiovisual sectors
  9. Keywords:
  10. Sectoral Innovation System ; Digital Distribution ; Disruptive Innovation ; Video-on-Demand (VoD)Platforms ; Audiovisual Industry ; Sectoral Changes

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