Loading...

The Impact of Disclosing Artificial Intelligence Identity on Persuading Individuals in Tourism Advertising

Alamdari, Helia | 2025

0 Viewed
  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 58365 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Mirbagheri, Alireza
  7. Abstract:
  8. Artificial intelligence with its ability to create advertising content at high speed and accuracy, has provided new opportunities to improve advertising effectiveness. This study aimed to investigate the effect of disclosing the identity of an AI as the creator of tourist destination advertising posters on persuasion and to identify the psychological mechanisms and moderators of this relationship. The present study was based on the persuasion knowledge model and was designed in the form of four experimental studies, which included examining the direct effect of disclosing the identity of an AI, identifying the mediating mechanisms (inferences of manipulative intent, perceived honesty, and perceived competence), assessing the role of greater honesty through a disclosure statement, and analyzing the moderating effect of the type of advertising appeal (rational versus emotional). The findings showed that disclosing the identity of an AI has a positive and significant effect on persuasion, especially through enhancing perceived honesty, while the inferences of manipulative intent and perceived competence were not supported as mediating mechanisms. Also, the disclosure statement, explaining the reasons for using AI, significantly increased the effectiveness of persuasion compared to simple disclosure. Examining the moderating effect of advertising appeal showed that rational appeal strengthens the positive effect of disclosure, while emotional appeal weakens this effect. These findings highlight the importance of transparency and intelligent selection of advertising appeals in enhancing the effectiveness of AI-based advertising in the tourism industry. They can provide solutions for designing more effective advertising campaigns, which will help the tourism industry grow and increase the competitiveness of businesses in this field
  9. Keywords:
  10. Artificial Intelligence ; Tourism ; Advertisement ; Advertising Appeal ; Identity Disclosure ; Persuasion Knowledge Model ; Persuasiveness

 Digital Object List

 Bookmark

No TOC