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Supply Chain Strategy Selection Using Integration of Analytical Network Process and System Dynamics

Nezamoddini, Nasim | 2011

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 41227 (01)
  4. University: Sharif University of Technology
  5. Department: Industrial Engineering
  6. Advisor(s): Kianfar, Farhad
  7. Abstract:
  8. In today’s global marketplace, individual firms no longer compete as independent entity in market, but rather as integral part of supply chain. Therefore, final success of company completely depends on its managerial ability to coordinate the network of business relationships among supply chain parts. In strategy research, the importance of supply chain strategic management concepts has long been discussed and recognized to hold the potential to lead to business success. Due to complex nature of business environment, managers need to use a integrated decision structure supporting all variables and their interactions. To identify an supply chain base organization’s strategy this study suggests taking all important parts of supply chain and its markets variables into account and detects all relations among them. Accordingly, we propose an Analytic Network Process(ANP) and System Dynamics(SD) modelling to handle relations. Both of them are effective tools in decision making due to their feedback support natures. Integration of SD and ANP not only help managers to eliminate their disadvantages such as quality of dependency to expert judgments in analytical network process and unorganized nature of system dynamic approach but also provide comprehensive methodology to detect best alternative for strategy selection with considering decision board and long term effects of variables in decision making process. We illustrate method in extended case conducted by Strategic planning department of Mapna Equipment Company
  9. Keywords:
  10. Decision Making ; Analytic Network Process ; Strategic Management ; Dynamical Systems ; Supply Chain

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