The Effect of Bureaucracy on the Integration of Technical Knowledge and Market Knowledge in the Process of Product Development

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Sadeghi, Mostafa | 2017

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 51103 (44)
University: Sharif University of Technology
Department: Master of Business Administration
Advisor(s): Kiamehr, Mehdi; Maleki, Ali
Abstract:
In this research, the effect of organizational Bureaucracy on the integration of technical knowledge and market knowledge in the process of developing new products, along with other factors mentioned in previous literature, has been studied. To this purpose, a questionnaire was prepared which measured both the degree of integrity and the effect of bureaucracy on integrity. This questionnaire was completed by marketing and research and development managers of 39 innovative companies in the field of information and communication technology (ICT). Regression analysis was used for data analysis. The results of this research show that bureaucracy as an organizational factor, along with other factors that are at the individual level, has a reverse effect on the achievement of integrity in market knowledge and technical knowledge. The world of cultural thinking, organizational constraints, and the physical distance of the staff of the marketing and research departments are other factors that affect the achievement of optimal integration in Iranian enterprises
Keywords:
Integration ; Product Development ; Innovation ; Organizational Bureaucracy

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